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Realestate Photography

7/26/2015

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Picture
8  Reasons Why You Should Consider Using a Professional Photographer

I  know it may sound cliché, but how many times have you heard “a picture’s worth a thousand words”?  Probably too many to count!  So how can it be possible that so many real estate professionals continue to market their listings without photos?

What many REALTORS® do not seem to understand is that it does not matter whether it is a multi-million dollar mansion or a short sale property going in to foreclosure.

Regardless of price range or condition, listings with photos generate more interest, sell in fewer days, and sell at a higher price than similar listings without photos.

These results are magnified when professional photography is used.  Let’s take a look at some of the reasons why you should be using Professional Real Estate Photography to market your listings:

  1.  Make a great first impression According to NAR, 89% of all home buyers shop online for their home. As a result, the way your listings look online is one of the most important factors in generating buyer interest. Source: www.realtor.org

  2.  Get more attention Using professional photos will attract more attention to your listings and result in more clicks by consumers.  Studies show that listings with professional photos generate an average of 139% more clicks when compared to similar listings without professional photos. Source: www.picturesdosellhouses.com/realtor-tools/statistics/

  3,  Make more money Listings shot with professional DSLR cameras sell for more money. According to a study done by Redfin (see image below), these listings sell for $1000 or $100,000 more! That’s a lot of dough, and probably enough to make you feel a little insecure about your photos if you’re NOT using a professional. If you ARE using a professional, print out the image below, and take it with you on your listing presentations. It can help you justify that 6%!

4.  Increase your odds for a sale In most price ranges, your listing is more likely to sell if it has professional photos!  Check out the image below, from http://www.wallstreetjournal.com.  The green bar represents SLR photography and the red is point and shoot.  Again, you may want to print this one out and take it with you on listing presentations.

 5.  Take your marketing to a higher level It’s hard to believe, but 80% of the LUXURY homes on the market are NOT professionally photographed.  That means Realtors using professional photography have a big competitive advantage, not only in attaining the listing, but in selling it as well. Source: Redfin.com

  6.  If your seller is hiring a professional, shouldn’t you? Don’t treat your seller like a FSBO. The seller has opted for a professional Realtor to list and sell their home.  You should opt for a professional as well. Do you think they would prefer their Realtor take photos with an iPhone or hire a professional photographer?

  7.  Even distressed properties will benefit Many Real Estate Professionals will not use a professional photographer when listing distressed properties. What they don’t understand is that an experienced professional photographer will know how to angle the camera to capture the right shots and to show the “possibility” of the property. They will use the right  lighting, composition, and post processing techniques to show off the property in the best possible way.

  8.  Create a constant supply of “Content Marketing” Professional photography can provide you with wonderful “Content Marketing” material. Your professional photos can be used on many social media sites like Pinterest, Facebook, Google+, Linkedin, and Twitter. You can even Instagram them! Check out some Instagram examples here. But be careful how you share. Make certain that you receive the permission of your seller prior to using those photos on your social media sites.

To sum it up, based on recent studies, investing in professional photography is one of the most important things you do when listing a property.  But, in order to get the very most out of your photographer, you will want to make sure the home is prepared and ready to go when the photographer arrives.

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  • Home
  • Services
  • DIGITAL GALLERY
    • Photography Galleries >
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        • Corporate Photography >
          • CAREER FAIR
          • The Perfect Bra
          • NAPSLO
          • Cambria Suites Hotel
          • Mc Donalds
          • Studio Chroma | Coral Gables
          • Svitzer
          • Society of American Florist Magazine
          • Greater Pompano Beach Chamber of Commerce
          • Fidec Golf Tournament 2015
          • Fidec Golf Tournament 2014
          • Fidec Golf Tournament 2013
      • Realestate Photography >
        • Real Estate Photography >
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        • 1933 | 1935 Adam Street | Hollywood
        • 3217 SW 60 Avenue
        • Park Grove
        • HYDE
        • Bella Mare
        • Cutler Cay
        • 7704 sw 171 Terr
        • 312 Fillmore Street
        • 1055 Hollywood Blvd
        • 500 Brickell Avenue | Brickell
        • The Metropolitan
        • 751 Tyler Street
        • Doral Isles
        • 5801 Moss Ranch Road
        • 701 Brickell Key | Unit 2504
        • 133 NE 2nd avenue | Downtown Miami
        • Icon
        • 3470 East Coast Avenue
        • 8720 SW 108 Street
        • Murano Grande
        • 700 Layne Blvd
        • Pioneer Luxury Builders
        • 950 Brickell Bay Drive
        • 1901 Brickell Avenue
        • 701 Brickell Key | Miami
        • Pinecrest Home
        • Redland Arms Property
        • The Tidemark
        • Grand Bay
        • El Dorado Pkwy
        • Parc Court
        • 1331 Jackson Street | Hollywood
        • 845 NE 151 St
        • 6700 Indian Creek
        • 1933 | 1935 Adam Street | Hollywood
        • 200 South Shore Drive
        • 4949 Riviera Drive
        • 3345 NE 18th Terrace
        • 14841 SW 95 Court
        • 1117 Orange Isle | Fort Lauderdale
        • Homestead Property
        • 322 East Dilido Drive
        • 801 Brickell Key
        • The Mutiny Penthouse 1
        • 225 Ocean Drive
        • 3486 NE 18th Avenue
        • Dania Home
        • Jacaranda Apartment
        • 6080 SW 104 Street | Pinecrest
        • 900 Biscayne Boulevard
        • 221 Aledo
        • The Bridgewater
        • Pinnacle
        • 350 Lincoln Road
        • The Mondrian
        • Miami Estate
        • The Flamingo
      • Portraits & Modeling >
        • Adreeva Family Portraits
        • Cruz Family Portraits
        • Deanna and Dan
        • McGill Family Portraits
        • Koeneman Family Portraits
        • Rasgaitis Family Portraits
        • Shadie & Annette
        • David
        • Stanija Dobrojevic
        • Hayes Siblings
        • Broward Spine Institute
        • Todd | Attorney at Law
        • Sigal
        • Yuniel
        • Melanie
        • Matt & Phoenix
        • Dyanna
        • Britney & Christy
        • Mercedes
        • AJ
      • Headshots >
        • Fortune Realty (Coral Gables)
        • Fortune Realty (Brickell)
        • Novartis
      • Family >
        • Babies >
          • Samantha
          • Arabella
          • Alex Junior
          • Logan
          • Leilani
          • Mei
        • Maternity >
          • Gigi
          • Teresa
          • Lisa
          • Camila
          • Jorja
          • Julia
        • Family Events >
          • Happy 90th Birthday!
          • Carolina's Birthday!
          • Michelle's Quinces
          • Luz-Marie's Second Birthday
          • Dylan's Barmitzvah
          • Jennifer's Surprise!
          • Brooke's First Birthday
          • Casey & Doug's 10 Year Wedding Anniversary!
          • Lucas' Baptism | Coral Gables, Florida
          • Gigi's Baby shower
          • Ally's Baby Shower
          • Kylie's Baptism & Birthday!
          • Natasha's First Birthday
          • Camila's First Birthday Celebration
          • Brandon's First Birthday
          • Xavier's Communion
      • Events >
        • Manjula's Gold Jubilee
        • Yamaha
        • Key Biscayne Food and Wine Festival
        • The Growing Place Graduation
        • Holiday Party for JLK
        • Fidec Golf Tournament 2016
        • Fidec Golf Tournament 2014
        • Fidec Golf Tournament 2013
        • Cambria Suites Hotel
        • SAE Graduations >
          • SAE Graduation December 2013
          • SAE Graduation July 2013
          • SAE Graduation December 2012
        • Ah Moliere
        • Greater Pompano Beach Chamber of Commerce
        • Miramar Dance Recital
        • Fifth Annual Education and Development Conference
        • Fifth Annual Poverty and Social Protection Conference
      • Assignments >
        • United Nations - Post-Nargis Cyclone - Myanmar
        • T-Farm
        • Modeling Mock
        • Film Stills
      • Weddings >
        • Lisa and Roger's Wedding
        • Martha & Donald
        • Milena & Adrian
        • Dorien + Constantino
        • Blake + Denise
        • Erika & Chris
        • Barbara & Aldo
        • Angel and Patrick
        • Kelsey & Justin
        • Jessica & Scott
        • Melissa & Mark
        • Jamie & Gus
        • Janette & Emerson
        • Dyanna & Rafal
        • Gisela & Nicholas
        • Federico & Lynnette
        • Sabrina & Carlos
        • Ali and Johns Engagement | Vizcaya | Miami, Florida
        • Carol & Josh
      • Sports >
        • Fidec Golf Tournament 2016
        • Football >
          • Gulliver vs Pace
          • Gulliver vs Booker T. Washington
          • Gulliver vs Suns
      • Art Reproductions >
        • Sinclair Shope
      • Products >
        • Brush Shoot 1
        • Brush Shoot 2
        • Pro-Adjuster Grip
        • Rachel's Boutique
    • Videography
    • GRAPHIC DESIGN >
      • ONE PAGERS
      • LOGOS >
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  • About Us
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    • Laura Sala Photography
  • Contact Us